01//
Elevating High-Value
Offers
When comparing plans, heatmaps showed customers were often overlooking high-value offers because they were clustered too closely with pricing, their main focus. To solve this, we overhauled the site layout with new components, establishing a distinct hierarchy that elevated offers into prominent, high-impact conversion drivers.

Project

05//

06

design pillars:

Design system
SEO optimization
B2B digital experiences

Shipped
2024

Design System
B2B Experience

Scaling
design
systems for
WOW!
internet

roles

Product designer

Modernizing enterprise B2B experience to expand WOW! fiber optic offerings

DESCRIPTION

Working with WOW! for Business, one of the largest cable providers in the U.S., I expanded their core design system with net-new visual components, leveraging expressive styles and web layouts to modernize their enterprise fiber optic digital experience.

Project

05//

06

design pillars:

Design system
SEO optimization
B2B digital experiences

Shipped
2024

Design System
B2B Experience

Scaling
design
systems for
WOW!
internet

roles

Product designer

Modernizing enterprise B2B experience to expand WOW! fiber optic offerings

DESCRIPTION

Working with WOW! for Business, one of the largest cable providers in the U.S., I expanded their core design system with net-new visual components, leveraging expressive styles and web layouts to modernize their enterprise fiber optic digital experience.

0:00 / 0:00
WOW! mascot Wowzer dog

scroll to see more work →

01//
Elevating High-Value Offers
When comparing plans, heatmaps showed customers were often overlooking high-value offers because they were clustered too closely with pricing, their main focus. To solve this, we overhauled the site layout with new components, establishing a distinct hierarchy that elevated offers into prominent, high-impact conversion drivers.
02//
Scaling the Design System for Higher Conversions
Within the design system, we built the new components to adapt seamlessly across mobile and desktop breakpoints. Giving customers a clearer, more intuitive way to evaluate plans removed key decision friction—which directly fueled the lift in conversions.
WOW! for Business pages from the design system on phones
39% increase in internet subscriptions and 24.4% increase in average spend per customer

Project

05//

06

design pillars:

Design system
SEO optimization
B2B digital experiences

Shipped
2024

Design System
B2B Experience

Scaling
design
systems for
WOW!
internet

roles

Product designer

Modernizing enterprise B2B experience to expand WOW! fiber optic offerings

DESCRIPTION

Working with WOW! for Business, one of the largest cable providers in the U.S., I expanded their core design system with net-new visual components, leveraging expressive styles and web layouts to modernize their enterprise fiber optic digital experience.

0:00 / 0:00
WOW! mascot Wowzer dog

scroll to see more work →

01//
Elevating High-Value Offers
When comparing plans, heatmaps showed customers were often overlooking high-value offers because they were clustered too closely with pricing, their main focus. To solve this, we overhauled the site layout with new components, establishing a distinct hierarchy that elevated offers into prominent, high-impact conversion drivers.
02//
Scaling the Design System for Higher Conversions
Within the design system, we built the new components to adapt seamlessly across mobile and desktop breakpoints. Giving customers a clearer, more intuitive way to evaluate plans removed key decision friction—which directly fueled the lift in conversions.
WOW! for Business pages from the design system on phones
39% increase in internet subscriptions and 24.4% increase in average spend per customer