Project
01//
05
design pillars:
reBranding
Interaction design
Modernization
design tokens
agentic experiences
In production
2025-2026
Mobile App
Visual experimentations
Agentic Experiences
Next gen Digital experiences for Loblaw
roles
Design lead
Brand Strategist
Design system Architect
Interaction designer
Reimagining digital touch points for over 19 million Canadians
DESCRIPTION
In partnership with Loblaw Digital, I led a cross-functional team of 150+ through strategic explorative designs. Together, we reimagined core digital experiences across e-commerce, loyalty, health, finance, and AI, driving the vision from early concepts to an imminent product launch.
This project is currently under NDA, please reach out to learn more!
Project
01//
05
design pillars:
reBranding
Interaction design
Modernization
design tokens
agentic experiences
In production
2025-2026
Mobile App
Visual experimentations
Agentic Experiences
Next gen Digital experiences for Loblaw
roles
Design lead
Brand Strategist
Design system Architect
Interaction designer
Reimagining digital touch points for over 19 million Canadians
DESCRIPTION
In partnership with Loblaw Digital, I led a cross-functional team of 150+ through strategic explorative designs. Together, we reimagined core digital experiences across e-commerce, loyalty, health, finance, and AI, driving the vision from early concepts to an imminent product launch.
This project is currently under NDA, please reach out to learn more!
Scroll to see more work
Project
01//
05
design pillars:
reBranding
Interaction design
Modernization
design tokens
agentic experiences
In production
2025-2026
Mobile App
Visual experimentations
Agentic Experiences
Next gen Digital experiences for Loblaw
roles
Design lead
Brand Strategist
Design system Architect
Interaction designer
Reimagining digital touch points for over 19 million Canadians
DESCRIPTION
In partnership with Loblaw Digital, I led a cross-functional team of 150+ through strategic explorative designs. Together, we reimagined core digital experiences across e-commerce, loyalty, health, finance, and AI, driving the vision from early concepts to an imminent product launch.
This project is currently under NDA, please reach out to learn more!
Scroll to see more work