invoke
[ in-vohk ]
My experiences during a five month co-op at Invoke greatly expanded my capabilities as a designer. I was provided with the opportunity to learn, collaborate, and present to clients, elevating their visions into people-proven and ready products.
01
North American Automotive Client
Ran weekly client meetings showcasing project work while polishing my UI/UX capabilities within Figma, updating pre-existing designs with new features, creating a new mobile app from the ground up, and building an internal microsite.
02
HighStreet
Insurance
Familiarized myself with Webflow’s CMS tools to help build a client site implementing dozens of assets representing industries and services that appear in numerous locations across their site.
03
FORM
Assisted in conducting and synthesizing research from structured user-interviews for FORM, a smart swim goggle company, providing the client with crucial insights to optimize their design strategy.
04
Adopt-A-City
Became more efficient at building client landing pages through Webflow and sharpened my eye for web design, learning a lot from invaluable feedback given during internal check-ins.
Fleet Operator App
My time at Invoke was mostly centered around working closely with one of the world’s largest and well-known automobile manufacturers to create several dealer-facing web and mobile solutions. Through weekly client meetings, the client would introduce us to new product visions they had for their dealers and we would work together to discuss and iterate on solutions to best achieve their goals. Among such projects was the Fleet Operator App.
As a mobile version of their desktop Fleet client, the Fleet app seeked to provide dealers with a mobile experience to manage their dealership’s vehicle inventory on the go, allowing them to check on available vehicles while they’re in the vehicle lot, as well as renting out and checking in vehicles for other dealers to use. As an app meant to be designed from scratch, it was part of my role to contextualize and understand the purpose and scope of Fleet.
This process included understanding the purpose behind each feature requested and diving into the nooks and crannies of the pre-existing desktop Fleet client. During meetings, we would ask the client appropriate questions to understand client specific terminology, real life Fleet usage, and the ways dealers would integrate the app into their day-to-day. Using Figma to mockup a mobile UI prototype, we would meet with the client every week to discuss the flow of each feature, iterating each time to bring the design closer to their vision while keeping usability in mind. Once we accomplished a higher fidelity wireframe, the client setup meetings with dealerships across America to discuss how they currently use Fleet and walk them through the current app design.
This process included understanding the purpose behind each feature requested and diving into the nooks and crannies of the pre-existing desktop Fleet client. During meetings, we would ask the client appropriate questions to understand client specific terminology, real life Fleet usage, and the ways dealers would integrate the app into their day-to-day. Using Figma to mockup a mobile UI prototype, we would meet with the client every week to discuss the flow of each feature, iterating each time to bring the design closer to their vision while keeping usability in mind. Once we accomplished a higher fidelity wireframe, the client setup meetings with dealerships across America to discuss how they currently use Fleet and walk them through the current app design.
Within semi-unstructured user interviews, dealers were candid with us and gave insightful and honest feedback, allowing us to identify pain points and confusing app interactions.
For instance, talking to dealers made us realize that when noting down vehicle damage, each dealership tends to use their own slightly nuanced approach when signing legal rental agreements , meaning that your typical document signing feature wouldn’t be sufficient enough.
This brought the team back to the drawing board, looking for a way to streamline small legal document diagrams on mobile screens while creating a consistent vehicle damage history. After further research and iterating on ideas, the result was a new feature focused on creating an interactive documentation process, allowing dealers to directly tap sections of a vehicle to add pictures and descriptions of damages while previewing any pre-existing damage.
Dealers loved how simple and intuitive the new feature was, with the client appreciating the prospects of a more detailed vehicle damage tracking system compared to their current pen and paper method.
The experience I gained at Invoke goes hand in hand with everything I learned from working on the Fleet Operator app. As the first major project I was assigned, I was able to see the project from start to finish, working on it for a duration of three months. During this time, I was able to polish my eye for UI/UX designs while practicing soft skills; learning how to present to clients while conveying concepts in an easily understood manner, organizing my day-to-day in order to meet client deadlines, and practicing my ability to conduct and synthesize user-interviews with a wide range of audience members. While my co-op at Invoke has ended, it’s quite exciting to see Fleet exist as a fully interable prototype currently being developed as an app anticipated to launch sometime in the near future.
